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Hey everyone! Kara Brothers here, your treat coach from Pawsitive Profit. I just got back from Disneyland, feeling inspired to talk about something magical for your dog treat business—creating unique, signature products that will make both dogs and their owners go "Wow!"

Watch this episode on YouTube here

Make Your Business Unique

In today’s crowded market, a standout product is essential. Quality treats and excellent customer service are crucial, but they aren't enough. You need to offer something unique that can't be found anywhere else.

How to Develop Signature Products

Identify What Sets Your Business Apart:

- All-natural ingredients

- Locally sourced goodies

- Visually stunning, human-like desserts

Unique Recipes:

- Develop beyond the standard peanut butter bone.

- Consider treats that mimic human desserts like doggy donuts, iced cookies, brownies, or dog-friendly cannoli.

doggie banana bread with cream cheese icing and a dehydrated banana chip on top

Banana Chips for Dog Treats

Experiment with Flavors and Shapes:

- Try PB&J treats with strawberry puree.

- Use unique cookie cutters or create miniature pies for dogs.

Consider Sizes:

- Offer jumbo bones for large dogs or itty-bitty treats for small or senior dogs.

- Seasonal treats like pumpkin biscuits in the fall or heart-shaped cookies for Valentine's Day.

Ice cream tacos for dogs with dye free and sugar free rainbow sprinkles and chopped peanuts. Made in a silicone twinkie mold.

Silicone Twinkie Molds for Dog Treats

Presentation Matters

Creative Presentation:

- Use natural food coloring for vibrant designs.

- Package treats in unique and eye-catching ways.

Pretzel Rod Packaging for Dog Treats

Ideas for Signature Dog Treats

1. Doggie Donuts: Seasonal flavors like pumpkin spice.

2. Iced Cookies: Intricate designs using dog-safe icing.

3. Doggie Cannoli: Fun and unique treats filled with healthy ingredients.

4. Dog Cakes and Cake Pops: Perfect for special occasions.

5. Pretzels: Fun shapes and decorated pretzel rods.

Peanut butter cannoli shells filled with Pastries 4 pets frosting, ends dipped in carob and chopped peanuts with a tapioca starch sprinkle to mimic powdered sugar.

Cannoli Molds for Dog Treats

Marketing Your Signature Products

Social Media:

- High-quality photos and videos.

- Encourage customers to share using a specific hashtag.

Customer Testimonials:

- Positive reviews can be powerful.

Events and Promotions:

- Host launch events or offer discounts.

Partnerships:

- Collaborate with local pet stores, groomers, or veterinarians.

High-Quality Packaging:

- Reflects the uniqueness of your treats.

Building Customer Loyalty

1. Exceptional Customer Service: Personal touches like handwritten thank-you notes.

2. Loyalty Programs: Reward repeat customers.

3. Community Engagement: Participate in local events.

4. Consistent Quality: Ensure treats are always delicious, fresh, and safe.

5. Customer Feedback: Be open to making improvements.

Creating unique, signature products is just the first step. You must also build a loyal customer base. Go the extra mile by providing exceptional service and creating an experience that people and their dogs will remember.

Get creative, and let your passion for dog treats shine through. If you found these tips helpful, don’t forget to subscribe to our podcast and YouTube channel for more advice.

Watch this episode on YouTube [here](#).

Happy baking! And don’t forget to treat yourself well.

xo,

Kara

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